TVS Motor Company Limited, a sister company to TVS SCS and a world-renowned manufacturer of two-wheelers in India, has acquired one of Britain’s most iconic sporting motorcycle brands “Norton” with the support of the UK India Business Council (UKIBC).
Founded by James Lansdowne Norton in Birmingham in 1898, Norton Motorcycles is among the most popular British motorcycle brands of all time. Since the 20th century, Norton Motorcycles is renowned for their classic models and eclectic range of luxury motorcycles ranging from authentic retro classic reboots of the famous Commando to their contemporary 200 bhp, 1200cc V4 super-bikes.
UK Minister for Investment, Gerry Grimstone said:
“A huge congratulations to TVS Motor on this acquisition. As we fight coronavirus around the world, it is great to see business resilience, the preservation of jobs, and continued support for our highly skilled British engineers. It’s fantastic news that this British motorcycle company can carry on producing their world-class motorcycles with its headquarters in the UK.
This acquisition will also unlock strong synergies between both the brands and propel Norton’s growth by leveraging TVS Motor Company’s global reach and supply chain capabilities.
TVS Motor Company’s acquisition of Norton will build on the company’s existing engagement in the UK, having nurtured a long-term partnership of 30 years with Warwick Manufacturing Group (WMG), part of the University of Warwick, a well-renowned institution engaged in assisting industries all over the world by providing research, education and knowledge transfer in engineering, manufacturing and technology.
In a statement, TVS Motor's joint managing director Sudarshan Venu said: "This is a momentous time for us. Norton is an iconic British brand celebrated across the world and presents us with an immense opportunity to scale globally.
"We will extend our full support for Norton to regain its full glory in the international motorcycle landscape."
He added they would "work closely" with Norton's employees and customers and the company would "retain its distinctive identity" while expanding into new markets.